Tag Archives: search engine optimization

How you can improve your Page Rank on Google

Are you wanting to improve your google Page Rank ? In this competitive world, all websites would like to rank among the top 10 so that they can be recognized by clients as well as other SEO companies.

Importance of Google page rankings?

Ranking system in Google has 10 levels, where 10 is highest. Page rank is updated 4 times in a year. The simplest way in which one can recognize a page rank, is to put up a tool bar in the browser of their web. Good quality back links result in Page ranks. Page ranks are conducted on basis of math equations which include density of keywords, back links, page authority, exit links and more.

Now let us see different tips in which one can increase their Page rank:

Natural back links can be brought  by constructive and quality contents

The best way of increasing your page rank is by help of Natural good quality back links. Writing good quality content will lead one to acquire natural back links. If content of your website is good, then other websites will automatically try and link to your page. One does not need to spend time in creating back links. It automatically comes with your work quality.

Try and keep away from bad links

Your Page rank will automatically reduce if you are linked to sites which are not genuine. The best way to understand whether you are being linked to a spam site is by Google webmaster tools which help you to detect whether the back link is spam. The Google Disavow Links Tool is of great help in this procedure.

Be on the top

The best way to be at the top is by placing your links at the top of the page. If your link appears in the top, Google will definitely provide you with a better rank. If your link subsequently follows lot of links, you might not get best results.

Use a dedicated IP address

It is necessary for every domain name to comprise of an IP address so that the domain is recognized by this address. The internet would not be able to remember so many IP addresses, so it is important that the domain name is also given. Domains that use a dedicated IP address are given better rankings by Google search engines and are also more reliable than ones that do not have IP addresses.

Try earning back links from edu and gov

Educational and governmental sites are trusted sites. One should try and get back links from these sites so that they can also be trusted.

Tender a guest post

Submission of guest posts or blogs to websites that have good ranking will also help you to increase your page rank. Writing a guest blog with the help of a good blogger will definitely enhance your chances.

Submission of article

Submission of exceptional contents also will help you to increase chances of high ranking in page rank.

Internal linking

Try linking yourself with relevant websites which have high rankings.

Comments

Commenting on blogs, adding your website links as signatures, will help you to increase rankings.

Directory submission

Free Directories consisting of back links have extraordinary qualities.

Back links from social media

Free back links and social sites can augment to page rankings.

Control outbound links and don’t buy back links

One should not buy back links as most of them are considered spam. Page rankings depend on the quality of content and not on the back links. Also maintain your page link by adding the no comment section.

Do not sell back links

Like buying, do not sell back links as well. Keep your page ranks to yourself.

Theme

Your website should be free of errors. Speed also plays a major role in ranking of your website.

Google On The Verge Of Making Strict Rules For Penguin Updates

The renowned search engine across the world, Google, has made strict rules related to the updates, which are done by the companies in order to enhance internet traffic. The experts from the industry have stated that, Google has made these rules so that level of web spam over the internet can be reduced. The new updates of Google has clearly mentioned the fact that companies which are not following the rules of Google related to the updates and posting of sites in an illegal way will be penalized heavily. In accordance to these rules, Google has even viagra canada drugs made their point clear that those websites, which will be having links that are not according to the guidelines, would be blocked in a way, which will surely hamper the performance. In addition, Google has even stated that, only a level of fifty percent suspicious links will be tolerated from the websites and the remaining links should be genuine.

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The reason behind the strict rules

Since the Google’s Penguin update was launched, websites were allowed to have eighty percent apprehensive links with their sites before they were penalized, but the tolerance level of Google has come down to fifty percent and the Penguin updates have become strict in every form. Google has clearly mentioned that, the changes have been take into use because there are various companies online which are trying their best to take forward their business through natural and legal ways, but are hampered because of those online websites which are taking use of

suspicious and illegal links.

The effects that will take place with the SEO professionals

With the strict rules related to the Penguin updates from Google, it has been clearly seen that SEO professionals will be having a tough time to avail increased number of internet traffic. The communities of the SEO professionals have even quoted that, the number of doubtful links have been reduced to fifty percent and seeing the changing trends of Google updates, they are sure that the level might even fall down making it difficult for them to generate business. As Google has announced some more updates of Penguin, it has created rave hearsays about the level of tolerance by Google.

Panda is coming out of hibernation along with Penguin

Google has announced that, Panda will be having its 25th update, which will implement new rules for the online world. The new panda update will be in accordance to the algorithm system and will be in working over few days. However, Matt Cutts, head of the Google’s Web Spam team have stated that, no official announcement has been made regarding the Panda updates as penguin updates are running fine. In addition, Matt even stated that, if the changes related to Panda will come in Google, then it will be different in all ways and will have some rules that will be stricter for search engine optimization.

Final verdict

With the changing patterns of Google updates, it is clear that, Panda will soon come out of its hibernation; until then Penguin will continue to create havoc. Now, one will have

to wait and watch the level of tolerance from Google after the return of Panda.

 

 

Schema Markup: What You Need To Know?

The online world is full of competition and if you wish to keep your website at the top, you need new techniques and innovation. Content is an important requirement and it helps in mapping the success of the website and the traffic it attracts on the internet. The content of the website has to pass many standards and only then it will reach the right set of people. The various SEO techniques and web design practices are somewhat difficult for the current local businesses to adopt. Schema.org collaborated with some of the best search engines in order to create a way so that the important content of a particular website can be highlighted.

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A website contains a lot of different information on a particular subject and it becomes easier for the reader if the important details are categorized and highlighted. This collaboration between Schema.org and the search engines brought some very revolutionary changes in the world of SEO practices. As per a cheap viagra 100mg latest survey it has come forth that only around twenty five percent of the businesses in the United States have their very own websites and moreover only ten percent from them display their rates on the internet.

 If yours is a local business and you wish to get more customers for your business then you ought to consider using the Schema Markup as it has a lot of beneficial points to look out for. Why should they use Schema Markup you may ask? The main thing to understand here is that Schema Markup enables the search engines to highlight the essential points of a business such as testimonials and hours in the search results itself. It makes it easier for the people to know about the company in a better way in the search results and it is obviously good for the businesses.

 How to Implement Schema Markup?

 Schema Markup can be implemented in

a very simple manner if you know what to do. Therefore let us move forth and discuss the steps through which you can use this to enhance your business on the internet. The very first step would be to make sure that the contact and geographic details about the company are properly mentioned on the website. There are many categories that can be chosen by the businesses for their contacts page if they visit Schema.org local business section.

 If you are looking forward to strengthen your online credibility business wise then the reviews on

popular websites such as Bing and Google can be really helpful as they yield much more exposure. Many businesses hold important events from time to time but face issues when it comes to publicizing them on the internet. You can leave such worries behind as you can now publicize your official event easily through Schema Markup. Schema Markup can prove to be very fruitful for your local business therefore you should not think twice before using it.

 

The Overall Impact of Google Panda after Two Years of Its Release

Google Panda– this name has definitely brought some major changes in the entire SEO industry since its launch some two years back. What is Google Panda you may ask? Google Panda is actually an algorithm by the well known search engine

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Google which divides the content into good and poor content and every website must pass this algorithm in order to gain higher rankings in the search results. Content plays a very vital role when it comes to mapping the success of a website and the content should be as per the standards of Google Panda.

When you take a look at any Google algorithm canadian viagra generic you will find a list of websites that are winners and the ones who fall in the category of losers. The same is true for Google Panda as well. Google Panda really came in with a bang and changed things for many SEO companies as some had to adopt new names while some also went out of business. It is not that this algorithm by Google had only bad impacts as some of the websites gained a lot from Google Panda and as a reward they got loads of web traffic diverted their way. Let us now move on and take a little detailed look on some of the Google Panda losers and how they have been doing these two years.

Look into the Last Two Years for Google Panda Losers

 Hubpages.com is one of the entries on this list and this website was introduced in the year 2006 and

it is one of the user-generated content website where the people can post their written articles and also discuss topics on their forum. The Google Panda update did not bring very good news for this website and it suffered from a heavy loss of web traffic as told by the CEO of Hubpages.com. The visibility of the website has gone down by almost 62 percent and it is all thanks to Google Panda.

Mahalo.com is also one on the list of Panda losers and this website was launched in the year 2007. It is actually a human-curate search website where people wrote pages that could match some of the popular searches of the search engines. Google Panda was not bad for the website but it was very bad and bought some awful news for the website. The visibility of the website decreased by almost 77 percent when Google Panda hit it and the things have only worsened with time as the visibility has gone down by 92 percent.

Suite101.com is third website that was hit bad by the Google Panda and is struggling to gain its former glory. This website contains user generated articles and the statistics have shown that the visibility of Suite101.com dropped by almost 81 percent within weeks of Google Panda’s official launch in the market and the situation is still bad for the website. Google Panda has really made it hard for the website to survive with its current business model and that is why Suite101.com is working hard to change the whole thing.

Looking into A New Look, Fresh Web Explorer

For marketers one of the most important jobs is to keep track of various things such as the mention of their products, usage of their links and the like. The reason these are important is that with the help of such information one can scale up things and in turn improve their business. It is this need of keeping track of things and to make the most of fresh links and mentions that gave birth to Fresh Web Explorer. It is a tool with lots of functionalities that can help you improvise and improve your business by making use of the information gathered up by Fresh Web Explorer.

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Finding Opportunities

This is one of the prime features of the tool where one can search their product or brand and the result shows the list of domains or the URLs that they are on. This also shows the places where your competitors are present. By the help of this one can look up for opportunities where their links can be published. It also provides with options to have a look at the mention of competitors’ brands, industry terms as well as industry brands, which ensure you have more options for wider coverage.

Content Opportunities

The tools goes few steps ahead with this feature as it hands you the dynamic potential to choose the correct content so that your brand/product is right at the top. This helps you out with the Search Engine optimization as you know which content is topping the charts so that you can include the same. On the other hand Fresh Web Explorer also lets you know which content or which topic is getting exhausted so that you can avoid the same and in turn make an impact with something new.

Fresh Sources

The tool also lets you know when a fresh source or link happens to mention two or more of your competitors but does not include you. The reason might be that the source does not know about your product/brand, thus providing you with opportunity to publicise your brand.

Source Comparison

This

is a feature that would not be available during the launch of the tool but it will be included later on. This allows you to see if two or more sources have covered any specific topic of not. If you feel they have missed out on some important topic you can always pitch in for a guest post. The source comparison feature also makes sure that you know stuffs such as the saturation or under usage of any specific topic. One can also find out blogs or websites that need articles or content that you have and they do not have.

Reporting

This feature of the tools allows you to come up with reports regarding how links, phrases or terms are trending. This is something that the PR companies do for you. This is an opportunity for both

to make the most out of the reporting feature of the Fresh Web Explorer. These are some of the uses of the tool. However one can surely find viagra pfizer canada out many more uses as they start exploring the same.