Google is considered one of the biggest and the best search engines across the world. Companies who are involved in online marketing or online business want their sites to be published in the top rankings of Google as it can help in attaining better results and high traffic rate. However, with recent changes, getting a ranking in Google has become a tedious task because of the constant updates in the search engine. One such update is the Penguin update from Google, which has brought in immense pressure on the users who were previously taking use of SEO services from the experts to enhance their page rankings. With Penguin update, it has become tough for the website owners to attain the top position because Google has now changed the criteria for the same with Penguin Update.

What is Penguin Update?

Penguin update from Google is the new algorithm for ranking websites. With Penguin update, Google is taking care of the useless sites and blogs, which are indulged in the following practices.

• Adequate building of links without any proper quality
• Misleading door pages
• Useless stuffing of keywords
• Utilizing content that is of no use just to attract the maximum traffic from the internet

In short, the Penguin update from Google will put a stoppage to those blogs and sites, which are not adhering to the guidelines and rules that have been issued by Google. Experts who are looking into the change are saying that, it is a good way by which Google will be able to improve the quality of search conducted by the users. Along with this, it would even be acting on a positive note for those companies and firms which are taking use genuine measures and steps of attaining good ranking in the Google search but are stopped by the goofed up companies.

How to stay prepared for the changes?

As a company, if you are using a software for automated link building, then you will have to stop that as it will not work effectively any more. Secondly, all the important elements related to the domain have to be controlled by conducting SEO for your site or blog. Useless stuffing of keywords has to be stopped. Use only a limited quantity of keywords that is required and comes under the guidelines of Google. Along with this, creating loads of back links from brands along with URLs would work perfectly as it is allowed by Google Penguin update.

How quality content development can help?

Content is the major element that a person has to look forward to if they are interested in having the best results. Along with this, it would even help in enhancing your performance among the search engine results on being searched. Below mentioned are some of the ways by which you can create effective content for your site.

• Use keywords effectively
• Making the content of your site and blog social so that it gains popularity automatically
• Creating the rightful resources that would be useful
• Other than creating content for your own blog and website, creating content for others would also help.
• Make sure the content that you have created is engaging in online forums and are published regularly.