Affiliates can be good for your business and they can be bad for your business. It is solely up to you that how you can use them for your benefit. They are responsible for incremental sales and at the same time they can also take away the limelight from your website. If the individual responsible for managing your affiliates is a smart person then you can definitely leave your worries behind. The affiliate channel can really influence the sales you obtain from your PPC and SEO programs and it is in the best interest of you to know more about it.

Affects of affiliates on SEO

It is now time to move on to the part where we jot down the ways in which the affiliates can be good and bad for your SEO programs.

• The ad ware and toolbars can actually steal your thunder! There are many instances when the affiliate website will take the credit for your hard work and not just that as it will also take the sales that were supposed to be directed to your website. The toolbar takes away bottom line of SEO and PPCs or the real referring channel.
• If an affiliate program is managed in the right manner then it is ought to have all the top ten or may be twenty refers and the manager will have direct communication with each one of them.
• Affiliates are not all bad as they can be very helpful for your ORM or online reputation management SEO requirements.

Now we are over with the SEO part then it is time to move on to the part where we jot down the effects of affiliates on the PPC programs of a company.

Affects of affiliates on PPC

• Trademark bidding is actually one of the bad mediums used by the affiliates. Some of the affiliates choose the wrong way and bid on the trademarks which can be a loss for your company. Bidding on your trademarks is very much symbolic to giving an ATM to these affiliates with no profit to your company.
• The one and only way when you can see trademark bidding in a positive light is when your brand happens to be generic and many people are bidding on your brand. You can also avail benefits from PPC affiliates stopping competitors by product terms plus phrases that have the ability to change high for your benefit.
• As discussed earlier that all the affiliates associated with your company are not bad and some of them can prove to be really helpful in increasing the sales. The affiliates who are not busy with bidding on your trademarks can aid in incremental sales and can prove to be an asset for your company.