Going beyond SEO. SEO or search engine optimisation is when people/clients are able to reach you by searching for your services/products online on google, yahoo etc. But digital marketing is going beyond SEO. It takes your website to the people.
Our digital marketing plan is specially designed to promote small to medium businesses. It is applicable to businesses that already have a website and have SEO in place. We study your business/website carefully and analyse the google analytics reports to chalk out a digital marketing strategy. Our multi-channel strategy includes pay-per-click management (PPC/SEM), social media marketing (SMM), Google Analytics consulting, conversion optimization, online lead generation, email and content marketing campaign management and regular in-depth analysis and reporting of the results.
In simple words, we will take your website/services to the targeted audience by several means, namely –
– Google advertising (also called pay per click campaigns), i.e the ads you see in yellow background on top of google search results and on the right panel.
– Facebook advertising (also called social media marketing) – the ads/suggestions you see on facebook home feeds and right sidebar to increase your facebook page interactions (likes).
– Online lead generation – we will search your targeted audience websites and send the message using their contact form regarding your services.
– Email marketing – we will collect the newsletter subscriptions and send them regular mailers regarding your services.
– Content marketing – we will create content related to your services and post on various blogs and article directories.
These all activities will insure that your company is aptly visible to the people of your choice.
Digital marketing pricing starts from $1299 per month in which 2 hours of work per day would be done on your website and around $100 would be spent on google and facebook advertising.
The charges are payable in advance every month.